Duggan Rhodes Group
Sales Support Marcomm
Although the Duggan Rhodes Group was a successful, growing business, they realized that in order to expand into new cities and markets, their entire suite of communications needed to be updated with one, consistent brand identity. DRG already had a logo and a website, but lacked a cohesive set of marcomm to effectively represent them to all potential and current clients at each step of their sales cycle. Bluewhale Brand Identity Studio worked closely with DRG's internal marketing staff and writer Colleen Derda to outline a plan to support each of these steps of their sales cycle with everything from trade show booth graphics to a suite of brochures and cutsheets tailored to the needs of each group.
