Suite Paws
Corporate Identity and Launch
Suite Paws is a luxury pet resort and spa that opened in Raleigh, North Carolina, in a virtually empty marketplace. Though pet resorts and spas have gained popularity in other major US cities and especially along the West Coast, Suite Paws was the first to bring this kind of business to the Raleigh/Durham region. Working diligently with the founders of the company, Bluewhale Studios developed all materials associated with the Suite Paws corporate brand, including logo, stationery, print brochures, advertising, website, and even vehicle graphics. Despite the economic downturn that has followed the launch of Suite Paws, the resort has continued to grow and flourish, a direct result of a thorough regional marketing campaign that has utilized various forms of advertising and promotional media.
