MEDRAD, INC.
Trade Show Media
MEDRAD, INC. medical device products help save thousands of lives every year, but showing them in use is a challenge because most patients who come in contact with them are experiencing some form of serious medical trauma. MEDRAD brought in Bluewhale to developi a 6-minute animation detailing the benefits of their product line, illustrated by two sample patient case studies. The animation would be played on a large LCD display in their trade show booth. In just three weeks, Bluewhale storyboarded the piece and developed a series of vector-based illustrations of patients and products that allowed for detailed yet sanitized animations describing how MEDRAD products work together. Combining this strategy with existing product photography and medical imaging videos resulted in a very compelling piece of trade show media.
