Pittsburgh Youth Symphony Orchestra
Concert Promotions
The longest running youth symphony in America came to Bluewhale Studios with a mission: bring the elegance and sophistication of the "adult" symphony to the promotional elements of the youth symphony, without losing the playfulness and fun of the group. The Pittsburgh Youth Symphony Orchestra not only shares the same venue as the Pittsburgh Symphony, it often play similarly challenging repertoires. Working closely with the symphony staff, Bluewhale Illustration Studio created themes and one central graphic for every concert. Themes were woven through three-sheet posters, playbills, print advertisements, web site graphics, postcards, tickets, and all other promotional elements associated with each show. Our attention to detail and bold marketing strategies led to dramatic increases in concert attendance and created the accurate and lasting impression of the youth symphony as a truly world-class institution.
